This semester I plan on studying the communication techniques between an organization that focuses on sexual health and young adults (18-21). The two organizations I will be focusing on are Planned Parenthood in the U.S. and the London Sexual Health Programme in the U.K. I am curious as to how these two organizations communicate information about safe sex, unwanted pregnancies, and STIs to this age group and how they educate them about the services provided.
I set out to learn about the comparisons and contrasts between the two organizations, how well their form of communication works for them, and if their differences can be applied to the other company. I believe that this kind of in depth analysis is important because of how low America is ranked when it comes to knowledge and education around sexual health.
For years Europe has been rated at the top of this spectrum of sexual acceptance which is one reason I am interested in this certain analysis. What makes the United Kingdom both a great and a bad choice for this is the fact that it is so similar to the United States. But the United States is a big place, so I am concentrating on Ohio in particular. An analysis of a similar country to the United States is a perfect stepping stone to begin what would be a difficult journey that is building a better sexual understanding for the United States.
Directing Your Brand 