Jacki Krumnow attended Kent State University’s graduate program for Public Relations from 2012-2014. Below you can view the relevant courses taken that helped make Jacki into a great Brand Director.
Courses taken in PR:
- Media Relations and Publicity
- Public Relations Theory and Practice
- Global AD and PR
- Online Tactics
- PR Management
- Reviewing Film and TV
- Cybermedia Law
- Values and Ethics Management in PR
- PR Measurements and ROI
- Marketing Management
Social Media Expert and Web Design Intern,
Council of Elmore, Elmore, Ohio
- Worked under the orders of the village’s council to create a Facebook page, Twitter handle, Instagram profile, and revamped webpage
- Created the social media presence to help promote the numerous town events Elmore hosts, but after the Mayor’s unexpected death, the social media was discontinued
- Helped organize and promote the town’s historical events while working one-on-one with the Mayor
- Added photos and new sections to the revamped website, all members of the council are very happy with the new website: http://villageofelmoreohio.com/
- Created the entire new website on wordpress.com with great ease
- Newly added pages and information on website included: a calendar, events, visit, news, nature, rentals, widgets, and creative hyperlinks
- Used Hootsuite to have a constant presence on the social media sites
- Took and edited photos of events, parks, and businesses to post online and embed into the website
Personal Previous Written Works:
Making Sexual Media Better is a paper I wrote during my first semester, while enrolled in PR Theory. I examined how the Social Norms Theory affects the sexual decisions of youths and how movies can help make or break those choices. By doing so, I reviewed 10 Things I Hate About You, American Pie, Superbad, Easy A, and The Virginity Hit.
Click on me for a PDF
Deconstructing Babybell’s “Mall Smarts” Commercial is another paper I wrote while in PR Theory. I deconstruct an advertising campaign for Babybell’s mini cheese.
Click on me!
In my undergraduate I took a Vampire’s in Film and Television class, my final thesis was on Vampire Hunters and Slayers. I studied why Hunters and Slayers seem to never be believed, are always getting in trouble, and usually are never alone.
Click on me!
Directing Your Brand 