While researching the communication tactics of Planned Parenthood I want to find out:
- who their target audience is
- how they talk to them
- what their information is
- if their tactics are proving to be a success
- how they communicate with young adults
- what their thoughts are on social media
- if they think social media is worth their time
- if their message is being received by young adults on social media
My interview sources include:
- An educator of the Northern Ohio Region for Planned Parenthood who works in community relations. ONE KEY TAKE AWAY (KTA)- Educators are invited into high school classrooms, college classes, residential halls, and Greek letter organizations to talk to young adults about Planned Parenthood’s services and also how to practice safe sex and have a healthy sexual life. This is a different kind of open two way communication the organization is providing to its audience.
- A Chair of Planned Parenthood of Greater Ohio. ONE KTA- Planned Parenthood must be aware of the big picture in a short term manner. Considering how PP could be de-funded and closed in certain areas after a bill passes they need to still provide accurate sexual/medical health information to their audience
- Seven students found through Facebook that will fill out a Questionnaire via email about Planned Parenthood that are ages 18-22. ONE KTA- Even though they were college students, most of them would prefer to not communicate with PP on social media like Facebook or twitter. They would prefer to use the internet or the texting service.
- One personal friend who is a health client of Planned Parenthood. ONE KTA- PP needs to always be updating their website, since clinics can be closed down pretty fast, PP needs to remove those clinics from the webpage. If a youth would have traveled all the way to the closed down clinic, and they were nervous to begin with, they may not take the time or have the resources to Google where the next nearest clinic is.
- A PR Agent from a Cleveland area PR Agency who has worked with non-profits before. ONE KTA- Create a Facebook app that a viewer could use without having to click “like” on PP’s Facebook page that could debunk myths about sexual health AND Planned Parenthood.