Jacki Krumnow’s Resume

Jacqueline N Krumnow-Stewart


Colorado Springs, CO 80907

Cell: 419-340-7020

j13krumnow@gmail.com

Purpose

To be hired as a Public Relations Specialist, where my education, experience, and personality can illuminate the brand of the organization while implementing best practices for the marketing department.

Summary

I’ve always enjoyed working in a collaborative team setting, but also appreciate the perks of working individually. I have been a key member of marketing teams where I provided knowledge and best practices with aim to improve our marketing tactics. I take pride in my work as a content creator and take deadlines very seriously, even when tightly-asked; if I am provided with the resources and intel needed, I will deliver. To remain stimulated, a job that changes responsibilities day to day will keep me happy and excited to come to work every day.

Relevant Skills

  • Meltwater: PR Analytics software that distributes and counts “clippings” for press releases and other mentions
  • Sprout Social: Extension of Meltwater, compose and analyze social posts and pages
  • Nurture Media Contacts: Provide stories, interviews, and press releases
  • iContact, Emma, and Pardot: Compose and send emails, compose contact lists, create workflows and import lists
  • Adobe Creative Suite: Photoshop, InDesign, and Illustrator
  • Microsoft Office: PowerPoint, Word, Outlook, and Excel
  • Video: Windows Movie Maker and YouTube uploading and management skills
  • Social Media: Facebook Analytics, Twitter Analytics, Snapchat, Instagram, Klout, Google Analytics, LinkedIn& SEO
  • Webinars: Conducted webinars via GoToMeeting
  • Website content and navigation: WordPress.com/.org, Drupal, and Sitefnity, different browsers, email servers, working knowledge of CSS, & company intranet

Relevant Work Experience

Public Relations Specialist, June 2015-July 2018

National Swimming Pool Foundation, Colorado Springs, Colorado

  • Wrote and published more than 15 press releases per calendar year
  • Communicated with media contacts about press releases and other relevant stories to the industry
  • Published press releases through Meltwater’s support and counted clippings
  • Copywriting content for products and events on company webpage
  • Increased the non-profits media coverage each year during employment
  • Co-wrote published stories for publications with Chief of Marketing
  • Wrote, edited, or published blogs and guest blogs once a week per calendar year
  • Created or published relevant social media content on main Facebook page 4-6 times per week
  • Attended professional business trips as reputable liaison at industry conferences
  • Managed professional photographer at hosted events for proper image selection for content and media requests
  • Tweeted between 5-25 times per week on company’s twitter account
  • Created other online content from prevention advisors to promotional emails and infographics
  • Thorough knowledge and use of image building websites, Canva and Piktochart

Marketing Associate, June 2014-May 2015

Predictive Service, LLC, Beachwood, Ohio

  • Worked beside the Marketing Manager to accomplish daily goals for the company, while also working independently on projects
  • Became fluent in Adobe Creative suite while working with the company’s Graphic Designer
  • Wrote and updated One Sheets, Press Releases, and other collateral pieces with Adobe products
  • Worked on a daily basis with the IT team to prep for the launch of the company’s new website hosted on Sitefinity for consecutive days and uploaded 52 pages of content in English and 5 other Languages
  • Manager of the company’s Social Media sites: Facebook, LinkedIn, Twitter, YouTube, and Google+
  • Was an important team member in planning Trade Shows; shipped material and prepared collateral for the employees going to the Trade Show
  • Conducted monthly webinars while using GoToMeeting as a resource during the webinar
  • Constructed and sent emails to composed contact lists in Pardot
  • Fine-tuned multitasking skills and self-taught many resources used on the job
  • Planned company events for employee morale
  • Answered phones when the secretary was out and operated switchboard

Social Media Expert and Web Design Intern, June 2013-September 2013

Council of Elmore, Elmore, Ohio

  • Worked under the orders of the village’s council to create a Facebook page, Twitter handle, Instagram profile, and revamped webpage
  • Created the social media presence to help promote the numerous town events Elmore hosts, but after the Mayor’s unexpected death, the social media was discontinued
  • Helped organize and promote the town’s historical events while working one-on-one with the Mayor
  • Added photos and new sections to the revamped website, all members of the council are very happy with the new website: http://villageofelmoreohio.com/
  • Created the entire new website on wordpress.com with great ease
  • Newly added pages and information on website included: a calendar, events, visit, news, nature, rentals,  widgets, and creative hyperlinks
  • Used Hootsuite to have a constant presence on the social media sites
  • Took and edited photos of events, parks, and businesses to post online and embed into the website

Education

Master of Public Relations, May 2014

Kent State University, Kent, Ohio

GPA: 3.7

Significant Courses: Media Relations and Publicity, PR Theory and Practice, Global Ad and PR, PR Online, Reviewing Film and TV, Public Relations Management, Cybermedia Law, PR Measurements and ROI, Values and Ethics Management in Public Relations, and Marketing Management.

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