Jacki Krumnow’s Resume

Jacqueline N Krumnow-Stewart


Colorado Springs, CO 80907

Cell: 419-340-7020

j13krumnow@gmail.com

Downloadable Resume: Jacki Stewart

Purpose

A PR leader utilizing marketing practices for B2B and B2C organizations, non-profits, medical businesses, & government agencies.

Summary

I’ve always enjoyed working in a collaborative team setting, but also appreciate the perks of working individually. I have been a key member or Director of many marketing teams where I provided knowledge and best practices with aim to improve our marketing tactics. I take pride in my work as a content creator and take deadlines very seriously, even when tightly-asked; if I am provided with the resources and intel needed, I will deliver. To remain stimulated, a job that changes responsibilities day to day will keep me happy and excited to come to work every day.

Work Experience

Marketing Director  June 2020-December 2021

Head Choice Inc, Colorado Springs, Colorado  

  • Managed team of 10 employees & contractors for three individual brands, Head Choice Inc., Dime Bags, & The Journey Pipe
  • Cultivated sales through integrated holistic marketing campaigns that increased sales by 295% within 19 months 
  • Increased sales for Black Friday by 69% and the 420-holiday sale by 100% through planned project pitches 
  • Communicated the CEOs vision with superiors, peers, and creative staff which resulted in a unified message resulting in stronger brand loyalty increased by 10%
  • Incentivized retail SMS sign up resulting in a subscription increase of 24,100 in 19 months 
  • Effectively motivated wholesale clients to subscribe to SMS campaign resulting in the highest trade show sales record to date
  • Organically grew email marketing list from 30,000 to 52,700 recipients 
  • Analyzed market research and trends to create viral content boosting Instagram and TikTok followers to 100,000
  • Developed a strong YouTube presence through posting on a weekly cadence, targeted ads, and promotional giveaways
  • Led & served in the implementation of product launches & campaigns between retail, wholesale, and product delivery team
  • Excelled in profit-oriented contractor decisions to procure multiple media sources on a finite budget 
  • Launched Shopify email application Klaviyo and crafted multiple trigger workflows for new & returning customers

Communications Manager, CO & NM  June-December 2019

DaVita Medical Group, Colorado Springs, Colorado 

  • Composed, edited, & sent 10 emails between two markets weekly reaching 600-800 recipients
  • Organized an optimal 2020 Communications Marketing plan from scratch with a focus on radio interviews, internal emails, & community magazine medical articles
  • Managed leadership communication requests & distribution for Colorado Springs & New Mexico markets
  • Improved open and read rates of Colorado’s monthly newsletter by 22% in 3 months 
  • Researched and ghostwrote medical articles for local magazines attributed by physicians
  • Wrote social media posts about new clinicians joining the medical group that increased engagement by 22%
  • Scheduled, researched, & composed relevant questions for radio interviews on KRDO: “Ask the Doctor” & Extra with Renae Roberts 
  • Created, composed, & implemented an internal communications rebrand campaign from DaVita to Optum
  • Composed, printed, & mailed patient letters about monthly mammogram reminders & physician departures 
  • Updated, wrote, & researched content for the company intranet 

Content Writer October 2018-Present

Air Force CyberWorx, United States Air Force Academy, Colorado

  • Wrote & published monthly blogs, newsletters, press releases, one sheets, & project reports for Pentagon review & approval
  • Conducted successful social media to improve awareness of upcoming events, increased participant attendance by 55.17%
  • Improved website views by 52.3% by utilizing SEO 
  • Increased social media presence and engagements on Facebook, Twitter, and LinkedIn by 62%
  • Built the blog page and email template from scratch via Drupal and MailChimp
  • Photographed events, edited photos, and used the images on final reports, blogs, and social media
  • Collaborated with the graphic designer to produce well-organized brochures that aided in future partnerships and sponsorships of Air Force projects
  • Created an interactive slide deck of past, present, and future cadet projects and design sprints
  • Executed cadet and sprint stories with USAFA Public Affairs

Public Relations Specialist June 2015-July 2018

National Swimming Pool Foundation, Colorado Springs, Colorado

  • Wrote and published 15+ press release per year that communicated with media contacts and connected relevant industry stories through Meltwater’s application
  • Wrote, edited, and published blogs weekly, increasing SEO and website traffic by 20-35%
  • Copywriting content for products and events on the company webpage
  • Increased the non-profits media coverage each year by 35% through SEO
  • Attained 5 new sponsors per year for World Aquatic Health Conference
  • Created and published relevant social media content on the main Facebook page and Twitter
  • Created online content such as prevention advisors, promotional emails, and infographics
  • Attended professional business trips as a reputable liaison at industry conferences
  • Managed professional photographer at events for proper image selection for content and media requests

Marketing Associate June 2014-May 2015

Predictive Service, LLC, Beachwood, Ohio

  • Worked with the Marketing Manager to accomplish daily goals for the company
  • Wrote and updated one sheets, press releases, and other collateral pieces
  • Collaborated with IT team to launch the company’s new website and uploaded 52 pages of content in English, French, Spanish, Polish, and Mandarin
  • Managed the company’s social media sites: Facebook, LinkedIn, Twitter, YouTube, and Google+
  • Conducted monthly webinars using GoToMeeting

Social Media Expert and Web Design Intern June 2013-September 2013

Council of Elmore, Elmore, Ohio

  • Worked under the orders of the village’s council to create a Facebook page, Twitter handle, Instagram profile, and revamped webpage
  • Created the social media presence to help promote the numerous town events Elmore hosts, but after the Mayor’s unexpected death, the social media was discontinued
  • Helped organize and promote the town’s historical events while working one-on-one with the Mayor
  • Added photos and new sections to the revamped website, all members of the council are very happy with the new website: http://villageofelmoreohio.com/
  • Created the entire new website on wordpress.com with great ease
  • Newly added pages and information on website included: a calendar, events, visit, news, nature, rentals,  widgets, and creative hyperlinks
  • Used Hootsuite to have a constant presence on the social media sites
  • Took and edited photos of events, parks, and businesses to post online and embed into the website

Skills

  • Shopify 
  • Meltwater
  • Integrated Marketing Campaigns
  • Team Leadership 
  • HTML – CSS – HTML5
  • Catalog Curation
  • Contracts
  • Budgeting
  • Buffer, Hootsuite, & Sprout Social
  • SMS Marketing: Klaviyo & Postscripts
  • Nurture Media Contacts
  • Email Marketing: Klaviyo, Poppulo, MailChimp, iContact, Emma, & Pardot
  • Adobe Creative Suite
  • Radio interview experience
  • Microsoft Office Suite
  • Canva and Piktochart
  • Windows Movie Maker, Movaivi, After Effects,  and YouTube 
  • Facebook and Twitter Analytics, Snapchat, Instagram,TikTok Klout, Google Analytics, LinkedIn & SEO
  • WordPress, Drupal, Umbarco, and Sitefinity
  • Internal Rebrand Communications Campaign 
  • 10+ years of blogging

Education

Master of Public Relations, May 2014

Kent State University, Kent, Ohio

GPA: 3.7

Significant Courses: Media Relations and Publicity, PR Theory and Practice, Global Ad and PR, PR Online, Reviewing Film and TV, Public Relations Management, Cybermedia Law, PR Measurements and ROI, Values and Ethics Management in Public Relations, and Marketing Management.

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