Jacki Krumnow’s Resume

Jacqueline N Krumnow-Stewart


Colorado Springs, CO 80907

Cell: 419-340-7020

j13krumnow@gmail.com

Purpose

A public relations leader who can effectively illuminate a brand while executing the best marketing practices.

Summary

I’ve always enjoyed working in a collaborative team setting, but also appreciate the perks of working individually. I have been a key member of marketing teams where I provided knowledge and best practices with aim to improve our marketing tactics. I take pride in my work as a content creator and take deadlines very seriously, even when tightly-asked; if I am provided with the resources and intel needed, I will deliver. To remain stimulated, a job that changes responsibilities day to day will keep me happy and excited to come to work every day.

Work Experience

Content Writer October 2018-Present

Air Force CyberWorx, United States Air Force Academy, Colorado

  • Wrote and published monthly blogs and newsletters, press releases, one sheets, and project reports for Pentagon review and approval
  • Conducted successful social media to improve awareness of upcoming events, increased participant attendance by 55.17%
  • Improved website views by 52.3% through utilizing SEO
  • Increased social media presence and engagements on Facebook, Twitter, and LinkedIn by 62%
  • Built the blog page and email template from scratch via Drupal and MailChimp
  • Photographed events, edited photos, and used the images on final reports, blogs, and social media
  • Collaborated with the graphic designer to produce well-organized brochures that aided in future partnerships and sponsorships of Air Force projects
  • Created an interactive slide deck of past, present, and future cadet projects and design sprints
  • Executed stories with USAFA Public Affairs

Public Relations Specialist June 2015-July 2018

National Swimming Pool Foundation, Colorado Springs, Colorado

  • Wrote and published 15+ press release per year that communicated with media contacts and connected relevant industry stories through Meltwater’s application
  • Wrote, edited, and published blogs weekly, increasing SEO and website traffic by 20-35%
  • Copywriting content for products and events on the company webpage
  • Increased the non-profits media coverage each year by 35% through SEO
  • Attained 5 new sponsors per year for World Aquatic Health Conference
  • Created and published relevant social media content on the main Facebook page and Twitter
  • Created online content such as prevention advisors, promotional emails, and infographics
  • Attended professional business trips as a reputable liaison at industry conferences
  • Managed professional photographer at events for proper image selection for content and media requests

Marketing Associate June 2014-May 2015

Predictive Service, LLC, Beachwood, Ohio

  • Worked with the Marketing Manager to accomplish daily goals for the company
  • Wrote and updated one sheets, press releases, and other collateral pieces
  • Collaborated with IT team to launch the company’s new website and uploaded 52 pages of content in English, French, Spanish, Polish, and Mandarin
  • Managed the company’s social media sites: Facebook, LinkedIn, Twitter, YouTube, and Google+
  • Conducted monthly webinars using GoToMeeting

Social Media Expert and Web Design Intern June 2013-September 2013

Council of Elmore, Elmore, Ohio

  • Worked under the orders of the village’s council to create a Facebook page, Twitter handle, Instagram profile, and revamped webpage
  • Created the social media presence to help promote the numerous town events Elmore hosts, but after the Mayor’s unexpected death, the social media was discontinued
  • Helped organize and promote the town’s historical events while working one-on-one with the Mayor
  • Added photos and new sections to the revamped website, all members of the council are very happy with the new website: http://villageofelmoreohio.com/
  • Created the entire new website on wordpress.com with great ease
  • Newly added pages and information on website included: a calendar, events, visit, news, nature, rentals,  widgets, and creative hyperlinks
  • Used Hootsuite to have a constant presence on the social media sites
  • Took and edited photos of events, parks, and businesses to post online and embed into the website

Skills

  • Meltwater
  • Buffer, Hootsuite, & Sprout Social
  • Nurture Media Contacts: Provide stories, interviews, and press releases
  • MailChimp, iContact, Emma, and Pardot
  • Adobe Creative Suite
  • Microsoft Office Suite
  • Canva and Piktochart
  • Windows Movie Maker and YouTube
  • Facebook and Twitter Analytics, Snapchat, Instagram, Klout, Google Analytics, LinkedIn & SEO
  • WordPress, Drupal, and Sitefnity

Education

Master of Public Relations, May 2014

Kent State University, Kent, Ohio

GPA: 3.7

Significant Courses: Media Relations and Publicity, PR Theory and Practice, Global Ad and PR, PR Online, Reviewing Film and TV, Public Relations Management, Cybermedia Law, PR Measurements and ROI, Values and Ethics Management in Public Relations, and Marketing Management.

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